The Influencer Sweet Spot: Between Micro-Influencers And Mega-Stars

The Influencer Sweet Spot: Between Micro-Influencers and Mega-Stars

  • May 24, 2017

How can a marketer determine which type of influencer is the most influential? It’s all about finding that influencer sweet spot: a middle ground flush with ideal influencers that balance reach, engagement, cost-efficiency, and scalability. Though you may have heard the phrase “sweet spot” tossed…

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A New Era Of Brand Awareness Metrics Has Arrived

A New Era of Brand Awareness Metrics Has Arrived

  • May 10, 2017

We are entering an exciting new era for brand awareness metrics. Before, when brand awareness was discussed in terms of ROI, brands have been left wanting and wondering: "If we invest X amount of dollars, how much are we really getting back in return?" However,…

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Ad Recall Is Where Brand Awareness Lives Or Dies

Ad Recall Is Where Brand Awareness Lives or Dies

  • April 18, 2017

Try and grasp the number of ads you are served every single day... A lot, right? As it turns out, the average consumer is served around 5,000 ads per day. With this ever-present overflow of advertising, it’s crucial that advertisers optimize ads to truly resonate…

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Celebrity Seeding: Brands Will Either Adapt Or Fall Behind

Celebrity Seeding: Brands Will Either Adapt or Fall Behind

  • April 4, 2017

Celebrity seeding has reached a critical moment. While more and more brands are ramping up celebrity seeding efforts, the practice is still something of an ambiguous black box: inadequate means of dispersing the product on a mass scale, difficult and nigh impossible to trace measurable…

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