Celebrity Campaign Digest: Bella Hadid Fronts True Religion’s “comeback,” Toyota’s New Commercial Features Chuck Norris, Ted Danson Anchors Quirky Smirnoff Campaign, New York & Company Taps Kate Hudson

Celebrity Campaign Digest: Bella Hadid fronts True Religion’s “comeback,” Toyota’s new commercial features Chuck Norris, Ted Danson anchors quirky Smirnoff campaign, New York & Company taps Kate Hudson

  • 2018-09-05

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns from the world of brand marketing. This week, we look at True Religion's "comeback" campaign featuring Bella Hadid, Toyota's Chuck Norris-riffing commercial, Smirnoff's new star-studded, Ted Danson-fronted campaign,…

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3 Reasons Why Long-Term Endorsement Deals Pose A Major Risk

3 Reasons Why Long-Term Endorsement Deals Pose a Major Risk

  • 2018-09-05

In hopes of ensuring a fortified and stable relationship with a big-name celebrity (and in turn grab consumer attention and differentiate themselves), brands have long resorted to inking long-term endorsement deals with celebrity partners. But in today’s ever-shifting, social media-fueled landscape, marketers must begin to…

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Why Celebrity ‘Disgrace Insurance’ Has Risen 2,000%

Why Celebrity ‘Disgrace Insurance’ Has Risen 2,000%

  • 2018-08-22

In today’s media landscape, when everything a celebrity does is available for public consumption, then scrutinized and interpreted in different ways, how are brands to protect themselves in the case of a celebrity scandal? One way is through disgrace insurance, a financial product that brands…

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