The Spotted Review: Chrissy Teigen’s Collaboration With Pampers

The Spotted Review: Chrissy Teigen’s Collaboration with Pampers

  • 2018-04-05

Welcome to the Spotted Review, an ongoing series where we analyze and grade the strength of the latest celebrity collaborations and partnerships — powered by data. In the latest edition, the Spotted Review Team examines model, actress, and social media personality Chrissy Teigen’s new collaborative…

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The Spotted Review: Drew Barrymore’s Partnership With Crocs

The Spotted Review: Drew Barrymore’s Partnership with Crocs

  • 2018-03-29

Welcome to the Spotted Review, an ongoing series where we analyze and grade the strength of the latest celebrity collaborations and partnerships — powered by data. In the latest edition, the Spotted Review Team examines actress Drew Barrymore’s partnership with casual footwear brand, Crocs, following…

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Celebrities Vs. Influencers: Do You Know The Difference?

Celebrities vs. Influencers: Do You Know the Difference?

  • 2018-02-23

One of the questions we hear most often from both brands and agencies is: How do you differentiate between a celebrity and an influencer? How do you define the two? As time goes by, it seems the words “celebrity” and “influencer” are increasingly thrown around…

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The Evolution Of Celebrity Endorsement

The Evolution of Celebrity Endorsement

  • 2017-11-17

If you’ve been even remotely aware of the marketing landscape over the past few years, I’m sure you’ve heard something to the tune of, “Celebrity endorsement doesn’t work anymore. Influencer marketing is where it’s at.” Sure, influencer marketing offers a more targeted approach, allowing brands…

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Adweek Provides Optimistic Take On Spotted’s Celebrity Model

Adweek Provides Optimistic Take on Spotted’s Celebrity Model

  • 2017-11-08

Last week, Adweek published an article written by senior editor Robert Klara that offered a well-rounded perspective on the future of celebrity endorsement. Excitingly enough, the piece (titled “Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don’t Actually Pay for?”) largely revolved around…

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