The Influencer Sweet Spot: Between Micro-Influencers And Mega-Stars

The Influencer Sweet Spot: Between Micro-Influencers and Mega-Stars

  • May 24, 2017

How can a marketer determine which type of influencer is the most influential? It’s all about finding that influencer sweet spot: a middle ground flush with ideal influencers that balance reach, engagement, cost-efficiency, and scalability. Though you may have heard the phrase “sweet spot” tossed…

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