The Spotted Review: Estée Lauder’s Partnership With Karlie Kloss

The Spotted Review: Estée Lauder’s Partnership with Karlie Kloss

  • 2018-05-02

Welcome to the Spotted Review, an ongoing series where we analyze and grade the strength of the latest celebrity collaborations and partnerships — powered by data and research. In the latest edition, the Spotted Review Team examines supermodel, 38-time Vogue cover girl, entrepreneur and philanthropist…

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Report: The State Of Celebrity Endorsement (Q1 2018)

Report: The State of Celebrity Endorsement (Q1 2018)

  • 2018-05-01

If you’re engaged in the business of celebrity, media, endorsement, or entertainment -- whether as a leader at a brand, agency, production company, or publication -- the Spotted Quarterly Report on Q1 2018 will tell you what you need to know about the trends shaping…

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The Spotted Review: Chrissy Teigen’s Collaboration With Pampers

The Spotted Review: Chrissy Teigen’s Collaboration with Pampers

  • 2018-04-05

Welcome to the Spotted Review, an ongoing series where we analyze and grade the strength of the latest celebrity collaborations and partnerships — powered by data. In the latest edition, the Spotted Review Team examines model, actress, and social media personality Chrissy Teigen’s new collaborative…

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The Spotted Review: Drew Barrymore’s Partnership With Crocs

The Spotted Review: Drew Barrymore’s Partnership with Crocs

  • 2018-03-29

Welcome to the Spotted Review, an ongoing series where we analyze and grade the strength of the latest celebrity collaborations and partnerships — powered by data. In the latest edition, the Spotted Review Team examines actress Drew Barrymore’s partnership with casual footwear brand, Crocs, following…

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Celebrities Vs. Influencers: Do You Know The Difference?

Celebrities vs. Influencers: Do You Know the Difference?

  • 2018-02-23

One of the questions we hear most often from both brands and agencies is: How do you differentiate between a celebrity and an influencer? How do you define the two? As time goes by, it seems the words “celebrity” and “influencer” are increasingly thrown around…

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