Whether you’re a luxury fashion brand or a more accessible apparel brand, it’s always nice to know that celebrities are being seen wearing your clothes and products. But what about being seen on the biggest celebrities?
When you hear “big celebrity,” I’m sure there are a number A-list celebrities that immediately come to mind: Emma Stone, Brad Pitt, Jennifer Lawrence, Ryan Gosling, and so on. The truth is that many of these celebrities don’t have a large social or digital presence.
I’m talking about the celebrities who can truly drive the highest brand impact, the ones with massive global social followings and the highest relevancy among consumer audiences right now.
CelebScore: Calculating Celebrity Popularity and Relevance
Spotted is the definitive data resource on the brands that celebrities wear and use. One of the most valuable metrics we offer is our CelebScore™.
CelebScore™ measures celebrities’ overall popularity and relevance in the digital and social sphere. It helps brands distinguish between the celebrities whose audiences are unengaged because they were gained perhaps a decade ago and the celebrities whose audiences are highly engaged today.
Using this metric, we have calculated the celebrities with the highest CelebScore™. Here they are (in alphabetical order):
- Ariana Grande
- Cristiano Ronaldo
- Jennifer Lopez
- Justin Bieber
- Katy Perry
- Kendall Jenner
- Kim Kardashian West
- Lady Gaga
These ten celebrities and their overall popularity and relevance were calculated by incorporating social data, web volume data, photo frequency and publication coverage.
The 5 Brands Most Seen Worn by Today’s Biggest Celebrities
Now, here comes the really juicy part.
Spotted’s technology has been created to verify and analyze the brands that celebrities wear based on thousands of daily celebrity photographs. Using this technology, we calculated the five brands that are worn most frequently by the celebrities listed above.
See for yourself:
All photos licensed courtesy of BACKGRID.
Want to Know Which Celebrities Love Your Brand?
Ever wonder how you can analyze and quantify the consumer value of the celebrities who naturally endorse your brand?
Now you can.
With our new data product, SpottedIQ, we’ve made it easy for you to both analyze the moments when celebrities are seen wearing your brand and apply science to these moments for max impact. Contact us to learn more >