Asia-pacific Markets

10 Celebrities Who Can Help You Scale Fast in Asia-Pacific Markets

If you’re like most marketers, chances are you’re determined to break into Asia-Pacific (APAC) markets — if you haven’t already! With this determination comes a need for a celebrity strategy that will help you scale and start appealing to these new audiences.

Find the Right Celebrity to Help You Scale in Asia-Pacific Markets

As Deloitte pointedly noted in a 2017 article on Asia Pacific Economic Outlook, “As prosperity and access to credit increase in the world’s two most populous countries, China and India, people there are spending more on a wide variety of products—from motor vehicles to luxury vacations. Asia is thus a lucrative proposition for global brands.”

With the opportunity for growth greater than ever, now is an ideal time for brands to begin working with celebrities that have known influence in APAC in order to begin breaking into the audiences of these key markets.

If you’re a brand on the brink of expanding in key Asia-Pacific markets, below are celebrities that we have identified as having a high likelihood of helping you effectively reach audiences there — based upon numbers such as social audience growth and audience reach in APAC. Take a look!


Top 5 Asian Celebrities with over 50% Audience Reach in APAC

The five below were identified based upon three parameters:

  1. They must be a celebrity, defined as someone with an intrinsic value beyond the promotion of a particular product or brand (including professions such as actors, comedians, models, etc.)
  2. They must originate from and be based in Asia
  3. More than 50% of their audience must be based in Asia-Pacific

Note: CelebScore defines the celebrity’s relevance, as measured by recent search traffic, Wikipedia page views, and the growth of the celebrity’s social audiences.

1. Vir Das

Vir Das is an Indian Bollywood actor and comedian. In 2017, he became the first Indian comedian with a comedy special on Netflix and was named one of Variety’s “10 Comics to Watch for 2017.”

  • CelebScore: 8.44
  • Instagram Followers: 164k
  • Instagram Follower Growth Between July 2017 and February 2018: 45%
  • Percentage of Audience in APAC: 86.1%

2. Shah Rukh Khan

Shah Rukh Khan is an Indian film actor, producer and television personality. He has appeared in more than 80 Bollywood films and has been described as one of the most successful film stars in the world.

  • CelebScore: 9.51
  • Instagram Followers: 11.9m
  • Instagram Follower Growth Between July 2017 and February 2018: 38%
  • Percentage of Audience in APAC: 59.7%

3. Sachin Tendulkar

Sachin Tendulkar is a former Indian cricketer and a former captain, regarded as one of the greatest batsmen of all time. He has been sponsored by brands including Pepsi, Adidas, Canon, Toshiba, VISA, and Coca-Cola.

  • CelebScore: 9.44
  • Instagram Followers: 9.4m
  • Instagram Follower Growth Between July 2017 and February 2018: 27%
  • Percentage of Audience in APAC: 84%

4. Liu Wen

Liu Wen is a Chinese model. In 2012, The New York Times dubbed her “China’s first bona fide supermodel.” She is the first model of East Asian descent to walk the Victoria’s Secret Fashion Show, the first spokesmodel of East Asian descent for Estée Lauder, and the first Asian model to ever make Forbes magazine’s annual highest-paid models list.

  • CelebScore: 8.42
  • Instagram Followers: 3.7m
  • Instagram Follower Growth Between July 2017 and February 2018: 26%
  • Percentage of Audience in APAC: 77%

5. Show Luo

Show Luo is a Taiwanese singer, actor and host. In 2012, he was named the second highest-paid Taiwanese celebrity.

  • CelebScore: 8.28
  • Instagram Followers: 2.4m
  • Instagram Follower Growth Between July 2017 and February 2018: 24%
  • Percentage of Audience in APAC: 65.8%

Top 5 Celebrities Not Based in Asia with over 30% Audience Reach in APAC

The five below were identified based upon three parameters:

  1. They must be a celebrity, defined as someone with an intrinsic value beyond the promotion of a particular product or brand (including professions such as actors, comedians, models, etc.)
  2. They are not based in Asia
  3. At least 30% of their audience is based in Asia-Pacific

Given that these celebrities have large followings both in and outside of APAC, they could be good choices for effectively appealing to multiple global audiences.

Note: CelebScore defines the celebrity’s relevance, as measured by recent search traffic, Wikipedia page views, and the growth of the celebrity’s social audiences.

1. Lilly Singh

Lilly Singh is a Canadian YouTube personality, vlogger, comedian, author, and actress. In 2017, she was ranked tenth on the Forbes list of the world’s highest paid YouTube stars, earning a reported $10.5 million in 2017. In November 2017, Lilly Singh was also chosen as an ambassador for Pantene and partnered with Calvin Klein. She will co-star in the upcoming HBO film Fahrenheit 451.

  • CelebScore: 8.8
  • Instagram Followers: 7.3m
  • Instagram Follower Growth Between July 2017 and February 2018: 27,221%
  • Percentage of Audience in APAC: 30.3%

2. Jason Momoa

Jason Momoa is an American actor, model, director, writer, and producer, best known for Justice League and his work on Game of Thrones. He will star in the 2018 blockbuster Aquaman.

  • CelebScore: 9.2
  • Instagram Followers: 5.3m
  • Instagram Follower Growth Between July 2017 and February 2018: 117%
  • Percentage of Audience in APAC: 39.3%

3. Gal Gadot

Gal Gadot is an Israeli actress and model, best known for Wonder Woman and Justice League. She is an ambassador for Revlon and starred in a Gucci fragrance campaign.

  • CelebScore: 9.4
  • Instagram Followers: 17.7m
  • Instagram Follower Growth Between July 2017 and February 2018: 117%
  • Percentage of Audience in APAC: 32.8%

4. Rebecca Hall

Rebecca Hall is a British-American actress, best known for Christine, The Town, and Vicky Cristina Barcelona. She co-stars in the upcoming 2018 film Holmes and Watson.

  • CelebScore: 8.3
  • Instagram Followers: 47.4k
  • Instagram Follower Growth Between July 2017 and February 2018: 84%
  • Percentage of Audience in APAC: 37%

5. Logic

Logic is an American rapper, singer, songwriter, and record producer. His 2017 album, Everybody, was his first to debut at number one in the U.S.

  • CelebScore: 8.8
  • Instagram Followers: 4.4m
  • Instagram Follower Growth Between July 2017 and February 2018: 75%
  • Percentage of Audience in APAC: 33.6%

Want to Know Which Celebrity Is An Ideal Fit for Your Next Campaign?

We all know just how valuable celebrity endorsement can be, but there’s no use in implementing a celebrity strategy if you aren’t going to invest in the right talent!

Spotted now offers a FREE lightweight report that will analyze the strength of the relationship between a celebrity and brand of your choosing. Get yours now!

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