Spotted Celebrity Campaign Digest Adidas Nike Agent Provocateur Snickers American Express

Celebrity Campaign Digest: Adidas’s new brand ambassadors, Nike’s inspirational Serena Williams ad, American Express teams up with Lin-Manuel Miranda & more

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns and partnerships from the world of brand marketing.

This week:

  • Adidas finds two new brand ambassadors in Kylie Jenner and Donald Glover
  • Snickers goes for laughs with Elton John
  • American Express gets personal with Lin-Manuel Miranda
  • Nike swings for nostalgia and inspiration with its Serena Williams-starring ad for the U.S. Open
  • Teyana Taylor fronts Agent Provocateur’s provocative new campaign

Let’s take a look at this latest batch of brand-celebrity partnerships.


Adidas finds two new brand ambassadors in Kylie Jenner and Donald Glover

Reality star and makeup mogul, Kylie Jenner, officially announced on Instagram that she has joined Adidas as its latest brand ambassador. She joins brother-in-law Kanye West and sister Kendall’s existing partnership with Adidas. She previously had a partnership with Adidas competitor, Puma.

Adidas also announced modern renaissance man, Donald Glover (AKA Childish Gambino), as yet another ambassador. He appeared in an animated ad for the brand that served as a follow-up to the music video for his new song, “Feels Like Summer.” In a statement, Adidas says that Glover’s collaboration with the brand will include “creative projects, footwear and apparel.”

See below for Spotted’s high-level assessment.

spotted celebrity campaign kylie jenner adidas

spotted celebrity campaign digest donald glover adidas


Snickers goes for laughs with Elton John

Singer-songwriter Elton John stars in a new U.K. spot for Snickers, continuing Snickers’ long-running campaign featuring hungry, everyday people being transformed into celebrities. Previous ads starred Aretha Franklin, Willem Dafoe, Betty White, and others.

See below for Spotted’s high-level assessment.

spotted celebrity campaign digest - elton john snickers


American Express gets personal with Lin-Manuel Miranda

Lin-Manuel Miranda, the massively successful Broadway mastermind behind Hamilton, stars in a new ad for American Express, focusing on his connection to the neighborhood in New York City where he grew up and now lives: Washington Heights.

See below for Spotted’s high-level assessment.

spotted celebrity campaign digest - american express lin-manuel miranda


Nike swings for nostalgia and inspiration with its Serena Williams-starring ad for the U.S. Open

In a new “Just Do It” ad released around the start of the U.S. Open, Nike takes a look back at Serena Williams’s early training and how it drove her to become the tennis legend she is today.

See below for Spotted’s high-level assessment.

spotted celebrity campaign digest - serena williams nike


Teyana Taylor fronts Agent Provocateur’s provocative new campaign

Lingerie retailer Agent Provocateur has chosen recording artist, actress, dancer, and model Teyana Taylor to front its autumn/winter 2018 line of lingerie, titled “The Power of the Provocateur.”

See below for Spotted’s high-level assessment.

spotted celebrity campaign digest - agent provocateur teyana taylor


Want the 360-degree view?

Audience Match, CelebScore, Momentum, and Sentiment only make up a fraction of the variables Spotted analyzes in assessing the potential strength of an endorsement between your brand and a specific celebrity. Reach out to request more information and receive detailed insights into these components and the other data-rich components that will help determine the success of your celebrity partnership.

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