Celebrity Campaign Digest (september 5)

Celebrity Campaign Digest: Bella Hadid fronts True Religion’s “comeback,” Toyota’s new commercial features Chuck Norris, Ted Danson anchors quirky Smirnoff campaign, New York & Company taps Kate Hudson

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns from the world of brand marketing.

This week, we look at True Religion’s “comeback” campaign featuring Bella Hadid, Toyota’s Chuck Norris-riffing commercial, Smirnoff’s new star-studded, Ted Danson-fronted campaign, and New York & Company’s new partnership with Kate Hudson.

Let’s take a look at the campaigns.


True Religion hopes Bella Hadid can bring the brand back from the early 2000s

Supermodel Bella Hadid is the face of True Religion’s Fall 2018 campaign. According to the campaign press release, “A quintessential, confident LA girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True Religion fans.”

See below for Spotted’s high-level assessment.
celebrity campaign digest - bella hadid for true religion


Toyota riffs on Chuck Norris’s action hero image in a new commercial

Actor Chuck Norris stars in one of a series commercials for Toyota’s “Let’s Go Places” campaign. The spot riffs on Chuck Norris’s action hero image, centering on a scenario where his signature imbues a Toyota truck with the power to surf, climb trees, and defeat criminals.

See below for Spotted’s high-level assessment.

celebrity campaign digest - chuck norris for toyota


Ted Danson anchors a quirky Smirnoff campaign featuring a diverse cast of celebrities

Actor and producer Ted Danson stars in a series of commercials for Smirnoff’s new “Welcome to the Fun%” campaign. Joining him in the commercials are a diverse cast of celebrities, including Jenna Fischer, Jonathan Van Ness, Laverne Cox, and Nicole Byer.

See below for Spotted’s high-level assessment.

celebrity campaign digest - ted danson for smirnoff


New York & Company taps Kate Hudson as brand ambassador

Actress and businesswoman Kate Hudson has signed a multi-year deal with New York & Company to be the “Brand Ambassador of its $200M ‘Soho Jeans’ collection, and will also partner with the Company to develop her own ready-to-wear fashion line.”

See below for Spotted’s high-level assessment.

celebrity campaign digest - kate hudson for new york & company


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