Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns from the world of brand marketing.
This week, we look at Rag & Bone’s collaboration with Eminem, Skechers’ new video ad starring partner Camila Cabello, and Evian’s partnership with stylist and fashion influencer, Luka Sabbat.
Rag & Bone collaborates with Eminem
Announced this week, Rag & Bone collaborated with rapper, Eminem, on a new fashion collection. They will be releasing a new capsule collection together, featuring the Icon Hoodie, which comes in three colors and features references to his music and Detroit hometown, including the area code “313.” They also co-designed three T-shirts. Here is the promo video.
Spotted gives the partnership an overall score of 50 out of 100.
Camila Cabello stars in new Skechers video
Singer-songwriter, Camila Cabello, stars in a new video from Skechers, promoting their line of Skechers D’Lites. She has partnered with the brand for the past year.
Spotted gives the partnership an overall score of 67.9 out of 100.
Evian partners with stylist and fashion influencer, Luka Sabbat
To coincide with the launch of its new “I Wanna #Liveyoung” campaign, Evian announced that stylist and fashion influencer Luka Sabbat would be joining the ranks of current Evian brand ambassadors Maria Sharapova and Madison Keys.
Spotted gives the partnership an overall score of 44.3 out of 100.
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