The Evolution Of Celebrity Endorsement

The Evolution of Celebrity Endorsement

  • 2017-11-17

If you’ve been even remotely aware of the marketing landscape over the past few years, I’m sure you’ve heard something to the tune of, “Celebrity endorsement doesn’t work anymore. Influencer marketing is where it’s at.” Sure, influencer marketing offers a more targeted approach, allowing brands…

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Adweek Provides Optimistic Take On Spotted’s Celebrity Model

Adweek Provides Optimistic Take on Spotted’s Celebrity Model

  • 2017-11-08

Last week, Adweek published an article written by senior editor Robert Klara that offered a well-rounded perspective on the future of celebrity endorsement. Excitingly enough, the piece (titled “Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don’t Actually Pay for?”) largely revolved around…

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The One Retailer Celebrities Are Still Shopping

The One Retailer Celebrities Are Still Shopping

  • 2017-10-16

Retail has been grappling with a crisis over the past few years. In the first half of 2017 alone, there were nine retail bankruptcies, including Sears Canada, The Limited, BCBG Max Azria, Payless, Wet Seal, RadioShack and HHGregg. With consumers turning away from traditional retail shopping,…

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Brands’ Celebrity Decisions Are In Need Of Data Science

Brands’ Celebrity Decisions Are in Need of Data Science

  • 2017-10-04

Many still turn their noses up at the idea or thought of celebrities, viewing it as a superficial and vapid business tactic. Which makes us wonder… Is this why celebrity work has largely managed to avoid the calculating scrutiny of data science while other areas…

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These U.S. Cities Have The Highest Interest In Celebrities

These U.S. Cities Have the Highest Interest in Celebrities

  • 2017-09-27

As ubiquitous as celebrity influence is today, there are still some who are not interested in celebrities. Some may be interested in only a select few celebrities or types of celebrities (athletes, actors, etc.). Others may express no interest in celebrities at all. What is…

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When Celebrity Influence Is Wielded Against A Brand

When Celebrity Influence Is Wielded Against a Brand

  • 2017-09-11

We’ve already discussed the risks associated with traditional celebrity endorsement, but what happens when the typically powerful influence of a celebrity is used against a brand? NBA star Kevin Durant’s recent negative statements on Under Armour provide some telling insights. “Nobody Wants to Play in…

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Why Celebrity Product Seeding Needs To Catch Up

Why Celebrity Product Seeding Needs to Catch Up

  • 2017-08-21

Brands continue to ramp up celebrity product seeding efforts, but the practice remains something of an ambiguous black box for a number of key reasons: Inadequate means of dispersing the product on a mass scale Difficult and nearly impossible to trace measurable consumer impact (i.e.…

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