Spotted State Of Celebrity Endorsement

Report: The State of Celebrity Endorsement (Q1 2018)

If you’re engaged in the business of celebrity, media, endorsement, or entertainment — whether as a leader at a brand, agency, production company, or publication — the Spotted Quarterly Report on Q1 2018 will tell you what you need to know about the trends shaping the industry’s immediate future.

Learn more about the Spotted Quarterly Report here or download directly by filling out the form below.


The State of Celebrity Endorsement (Q1 2018): Themes, Issues, Trends & Opportunities

Just over two years ago, Spotted was founded on a mission to provide marketers with the most advanced data and intelligence to ensure the success of some of the most important and costly business decisions they’ll ever make: celebrity endorsement and celebrity campaign decisions.

Our Q1 2018 Report is our inaugural Quarterly Report, offering data, insights and research on the celebrity endorsement sector. This report will be focused on the themes, issues, trends, and opportunities driving and shaping the industry.

Pulling from Spotted’s database of over 22,000 brands and 13,000 celebrities, the report will provide exclusive insights into:

  • The brands celebrities had the greatest natural affinity for in Q1 2018
  • Which celebrities saw the greatest rise in relevance and which celebrities were most stagnant in Q1 2018
  • The up-and-coming celebrities gaining the most momentum right now
  • The top consumer segments to watch and which celebrities may be able to help you best resonate with them
  • Consumer perception of Q1 2018 celebrity endorsements and partnerships
  • The larger cultural trends that may be influencing endorsement (see some of this research as covered by The Drum)

For the report, Spotted has paired its unprecedented, first-party data with the Spotted Research Team’s premium methodology. The team has developed a technique to fact-check for 23 red flags and controversies like endorsement conflicts, drug and alcohol-related incidents and social feuds with other celebrities. We believe that marrying automated data with human research makes for a more holistic and insightful view of the industry.

We hope you enjoy Spotted’s inaugural Quarterly Report on Q1 2018 and find value in the data, insights, and research provided. Our hope is that you feel more well-equipped to tackle your celebrity strategies in Q2 and the year ahead. This report only furthers our mission to provide marketers with the most advanced data and intelligence to ensure the success of their celebrity endorsement and celebrity campaign decisions. For that, we are grateful.


Get Your Copy of the Spotted Quarterly Report

Ready to dive in? Simply fill out the form below to get your copy of the Spotted Quarterly Report on Q1 2018.

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