A New Era Of Brand Awareness Metrics Has Arrived

A New Era of Brand Awareness Metrics Has Arrived

  • 2017-05-10

We are entering an exciting new era for brand awareness metrics. Before, when brand awareness was discussed in terms of ROI, brands have been left wanting and wondering: "If we invest X amount of dollars, how much are we really getting back in return?" However,…

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Ad Recall Is Where Brand Awareness Lives Or Dies

Ad Recall Is Where Brand Awareness Lives or Dies

  • 2017-04-18

Try and grasp the number of ads you are served every single day... A lot, right? As it turns out, the average consumer is served around 5,000 ads per day. With this ever-present overflow of advertising, it’s crucial that advertisers optimize ads to truly resonate…

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