These U.S. Cities Have The Highest Interest In Celebrities

These U.S. Cities Have the Highest Interest in Celebrities

  • 2017-09-27

As ubiquitous as celebrity influence is today, there are still some who are not interested in celebrities. Some may be interested in only a select few celebrities or types of celebrities (athletes, actors, etc.). Others may express no interest in celebrities at all. What is…

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Why Celebrity Product Seeding Needs To Catch Up

Why Celebrity Product Seeding Needs to Catch Up

  • 2017-08-21

Brands continue to ramp up celebrity product seeding efforts, but the practice remains something of an ambiguous black box for a number of key reasons: Inadequate means of dispersing the product on a mass scale Difficult and nearly impossible to trace measurable consumer impact (i.e.…

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