The Evolution Of Celebrity Endorsement

The Evolution of Celebrity Endorsement

  • 2017-11-17

If you’ve been even remotely aware of the marketing landscape over the past few years, I’m sure you’ve heard something to the tune of, “Celebrity endorsement doesn’t work anymore. Influencer marketing is where it’s at.” Sure, influencer marketing offers a more targeted approach, allowing brands…

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The Influencer Sweet Spot: Between Micro-Influencers And Mega-Stars

The Influencer Sweet Spot: Between Micro-Influencers and Mega-Stars

  • 2017-07-15

How can a marketer determine which type of influencer is the most influential? It’s all about finding that influencer sweet spot: a middle ground flush with ideal influencers that balance reach, engagement, cost-efficiency, and scalability. Though you may have heard the phrase “sweet spot” tossed…

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